Laura Moody has been in the exhibition and events industry for 15 years. Prior to joining Fish Software in March 2009 as MD in the UK, she was Managing Director of Nomadic Display UK (the Worlds leading designer and producer of portable and modular exhibition and display stands) for over 12 years.
During her time at Nomadic she was a passionate evangelist for exhibitor education: presenting, writing and leading campaigns to help exhibitors get the most from their live marketing presence. She also developed a series of ‘How to Exhibit’ CD-ROMs and on-line videos.
Laura currently writes a monthly article for Exhibiting Magazine and has been named as one of the UK exhibition industry’s ‘Top 50 Influential’ people for the last four years.
The move to Fish has been a perfect fit. Laura has always been an advocate in helping exhibitors get the very most from their shows and in particular focusing on measuring return on investment. Laura sees the Fish technology as the long awaited answer to truly being able to analyse and measure the effectiveness of events and to understand visitor’s behaviour at them.